Why does managing social media have to be so difficult? You go online, and you update all of your own social media. Facebook, Instagram, Twitter, LinkedIn (if you use it), WordPress… All of your personal/ blogging/ professional media has been updated. Then, you have to check in on everyone else.
If you want followers, you also have to follow – unless you’re a celebrity already. Then, it doesn’t seem to matter. So you catch up with your Facebook friends by “reacting” to their posts and occasionally comment. After scrolling through an exhaustive amount of Facebook posts, you then move onto Twitter, then Instagram, and the list goes on.
I find social media management daunting. I wonder who will be offended that day if I don’t “like” their post and who will be offended that I never seem to leave a comment or feedback on their post or blog. I wonder if I’m reciprocating enough of my time and energy to make it worth other people following me.
See, I don’t particularly like social media – it’s a necessary evil for exposure. And most of the time, I don’t much care for “exposure” either. All I care about, is if even one person can be helped by reading what I’ve written. All I care about is that someone else out there reads about my struggles and victories and feels less alone. All I care about is that I’ve touched the life, mind, or heart of even one person.
I feel at times as if social media has turned us into a society of shallow interactions. How can you get to know someone by watching their life from the outside? Or from watching only the best moments of their life? I don’t think you can. Sure, there are brave people who will post their worst moments, and there are people who will post a play-by-play of ever single thing they’ve done that day, big and small. But that doesn’t mean you know them.
I prefer blogs, because many writers explain the why, the how, and their feelings on those same moments you only catch a glimpse of on social media. But again – most of the time, if you want people to read your blog, you have to also read someone else’s blog. You have to promote and provide exposure for that blog. You have to consistently show you’re willing to share the work of others before others will look at your own.
Writing is always growing and evolving as an industry, and I believe that’s wonderful. As an author and a blogger, I see the amazing sides of both. Most people don’t see the leg work behind gaining a “following” or “exposure”, they just see the number of people following your social media, and the number of people you follow.
When your time is limited – as mine definitely is as of late – it is really hard to keep up with social media. It’s hard to read and give a thoughtful response to all the blogs I enjoy. It’s hard to sit and scroll through the hundreds of instagram and twitter posts in my feed in between feedings, playtime, writing my own content, diaper changes, gym time, “mommy dates”, and all of the other joys of being a mother. I would rather just spend the time I spend “growing” my social media accounts hanging out with my son.
I hope that this realization brings me more balance. Not only for my sake, but that of my child. I want him to have a childhood that is as “unplugged” as possible. I want him to really enjoy being a child, and not worry about the pressure that social media and staying “connected” can put on a person. But most of all, I want him to understand the value of what it means to connect with someone in person, and the art of real conversation. Nothing quite comes close to talking to someone in person, in my opinion.
What do you guys think? Do you enjoy managing your social media? Other moms, do you find it difficult to balance social media with time spent with your kids? Anyone have tips and tricks to simplify social media management? Please, share them with me, along with your experiences!